Hello, I’m Qa’ed

Creative Strategist | Design Leader | Empowerment Advocate

I turn chaos into clarity. With 15 years of experience spanning design, creative leadership, and strategic storytelling, I help organizations craft compelling narratives and build impactful brands. My work has taken me across industries—from startups and nonprofits to Fortune 500 brands like PNC Bank and Honda—shaping everything from digital experiences to large-scale campaigns.

Currently, as Director of Creative Strategy at Arizona State University, I lead a multidisciplinary team driving branding, communications, and design strategy for an innovative higher education ecosystem. I’m passionate about mentorship, workplace advocacy, and fostering creative cultures where teams do their best work.

Above all, I believe in the power of design to empower people.