Roles and history
I’m currently the Director of Creative Strategy at ASU’s University College, leading branding, creative, and communications strategy that redefines student support in higher education. I drive high-impact storytelling, design strategy, and multidisciplinary team leadership—blending creative execution with strategic vision to secure funding, shape initiatives, and push the boundaries of what higher education can be.
My career started in filmmaking and animation, running a creative consultancy while in college. That early mix of storytelling and strategy led me into startups, nonprofits, and Fortune 500 collaborations, before stepping into higher ed leadership—scaling from multimedia development to directing creative strategy at a college-wide level.
At every step, I’ve been drawn to solving complex problems through design, narrative, and a deep focus on user experience—whether for students, customers, or internal teams.
Brands and companies I’ve worked with
Notable collaborations:
Grants & Funding Won (via ASU):
Case Studies
University College at ASU
Developing an ASU sub-brand that could connect and inspire
Data-driven responsive comms
Bringing together groups across siloes to deliver responsive, segmented servics.